Free Keyword Research Tool: Google Keyword Planner

 Free Keyword Research Tool: Google Keyword Planner.

There are many ways to get traffic to your website. Some people will focus on social media, others will dedicate all their time to SEO, while some may put all their efforts into email marketing. For me, the best way to get traffic is from Google.

Google receives more than 63,000 searches per second on any given day. That's a lot of traffic that you could tap into for your business.

However, there is a major problem with relying on Google for traffic: You can't just rank at the top of Google for any keyword that you want and expect thousands of visitors to your site every month. Many people find themselves spending months trying to rank for keywords that just don't have enough search volume to justify the effort.

Anyone who knows SEO will tell you, keyword research is the very foundation of SEO. It’s what you do to figure out what people are searching for. Studies have shown that up to 70 percent of people only click on the first page of search results, so a solid foundation in keywords can mean all the difference in the world to your website. Keyword research is one of the most tedious but important SEO tasks. It’s based on a widely accepted practice of optimizing a website for selected keywords so as to attract relevant traffic that could turn into leads and customers. This task is a nightmare for 90% of internet marketers, due to the amount of work required for its completion. In fact, keyword research is so important that Google has made it easier than ever before with its Keyword Planner tool.

What is the Google Keyword Planner?

Google Keyword Planner is a tool that lets you find out how many times people have searched for certain keywords in Google. This can help you figure out what keywords to use in your ad campaigns, or even on your website if you're trying to make it rank better in search engine results pages (SERPs).

Why should you use it?

Google Keyword Planner is a resource that can help you perform keyword research. It can give you insight into search volume for different keywords and phrases, so you can learn what people are searching for online. This tool is especially helpful for new businesses or companies who don't have a lot of experience performing keyword research.

For example, if you have a restaurant that serves Italian food, this tool can give you insight into the most common keywords people use to search for Italian restaurants in your area. You might learn that people commonly type "Italian restaurants near me," so it will make sense to structure your website and other online content around this phrase.

Using Google Keyword Planner can make it easier to optimize your website and other digital content, so it appears when people search for relevant phrases in Google, Bing, or other search engines. It can also help you come up with ideas for blog posts and other content that will be relevant to your audience.

Why is it important to use the Google Keyword Planner?

Google keyword planner is a tool that businesses use to help determine what people are searching for online. It also helps them find out how much competition there will be for that search term, and how often it is searched for.

Businesses use data from the Google Keyword Planner to determine what keywords they would like to target in their ad campaigns. This is important because if they don't use the right keywords, their ads will not be seen by the right people (or anyone at all).

Companies can also use Google Keyword Planner to research new products or ideas before launching them on the market. For example, if a company was considering selling laptops with built-in webcams, they could check Google Keyword Planner to see how many people search for this type of laptop each month in order to determine if there would be enough demand for such an item before investing too much money into making it happen.

The number of searches per month is important because if nobody searches for what you're selling, then no one is going to buy it!

What are the advantages and disadvantages of Google Keyword planner?

Advantages

• The advantages of Google Keyword Planner include its ability to deliver relevant keywords, provide a wealth of information about those keywords, and the fact that it's free. Learning more about this tool will help you learn more about your target audience—and how to reach them.

• Google Keyword Planner is a free service offered by Google through its advertising platform, AdWords. The planner helps marketers and advertisers get a better sense of what their target audiences are searching for when they go online. It will also deliver keyword ideas based on an existing website or a product or service that the user wishes to advertise online.

• The Keyword Planner can be accessed by anyone who has a valid Google account and is connected to an AdWords account. Users simply need to log in to their accounts and then visit the planner tool. Once there, they simply type in their terms or phrases and click "search."

Disadvantages

• Google Keyword Planner only shows results from Google search engines. If you want a more complete picture of how people are searching for your products, you can't rely on this tool alone.

• Google Keyword Planner data is limited in the metrics it provides, which means you can't get the full story about a product's performance or success. You're not going to get any details about how a product is performing across channels or locations, and that's important information when you're trying to understand where your customers are coming from and how they're finding you.

How to use the Google Keyword Planner.

Keyword Planner is an AdWords tool that helps you choose keywords for your Search Network campaigns. You can use Keyword Planner to search for keyword and ad group ideas, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together. How to use Keyword Planner:

1. Sign in to your AdWords account

2. Click the Tools and Analysis drop-down menu and select Keyword Planner.

3. Select one of the following options:

• Find new keywords - Enter or upload keywords to find out how they perform. Use this option if you want help selecting new keywords based on real search volume data.

• Get search volume data and trends - Enter or upload a list of keywords that you want search volume data for. Use this option if you already have a list of keywords and want volume data for them, or if you want to see how they've performed over time.

• Multiply keyword lists to get new keywords - Upload multiple lists of keywords that you'd like to combine (for example, "blue widget" and "buy").

Lastly, keywords analysis can be a great way to figure out what the search engine algorithm are focusing on in your content. If you are constantly using specific keywords with low numbers of searches, it’s probably not worth it to invest any more time trying to optimize that content.