How to drive massive targeted traffic to your website or blog
As someone who runs a business and manages your website, you’ve probably
heard the phrase, “If you build it, they will come.” The sad reality is that
this is not always true.
Increasing website traffic takes time and effort, and there are really no
shortcuts for doing so. However, there are things you can do to make your
journey to greater rankings and more traffic a bit quicker and easier.
Boosting website traffic can sometimes seem like an impossible task. With so
many people trying to attract visitors to their pages, it can seem like the
only way to get noticed is to pay for ad space or spend a chunk of your
marketing budget on traffic-driving strategies.
It doesn’t have to be that way. There are lots of simple ways you can send
new visitors your way without breaking the bank or writing one single check.
A website’s traffic is the cornerstone of its success. Whether your site is
an ecommerce one, a blog, a news outlet, or a social media platform, the number
of people who visit it is the key to your success.
The better your traffic, the more opportunities you have to engage with your
readers and make money or capture leads for your business. The numbers also
tell you about how well—or not so well—that content is working for you.
So if you want to ensure that your website is getting as much traffic as
possible, follow these tips from digital marketing experts: #18 tips.
1) Make sure that your site is fast and mobile-friendly. Your site should
load quickly and be easy to navigate on all devices. This can be accomplished
by using responsive web design and keeping images small.
2) Develop a solid content strategy and stick to it. Take some time to think
about what kind of content you want to produce and how often. Then commit to
sticking with that plan!
3) Write high-quality posts that are relevant to your audience’s needs while
also being useful for them in some way (like providing information or
entertainment).
4) Optimize each post by including relevant keywords throughout the copy so
readers.
5) Improve your SEO efforts with a blog.
6) Create videos that drive traffic to your site.
7) Host a webinar or online event.
8) Write an ebook or whitepaper that you can download from your website.
9) Use organic social media to build your brand and drive traffic to your
website.
10) Run a contest or promotion on social media to build an audience and
generate leads (and traffic).
11) Answer questions on Quora and leave a link to your website in the answer
section so people can learn more about you and see what else you have to offer
on the topic.
12) Republish old content from your blog or other platforms on LinkedIn,
Medium, or other channels where you can draw more traffic back to your site for
more sharing opportunities, comments, and engagement with your audience
overall.
13) Join industry groups on LinkedIn and Facebook and share your thought
leadership in them regularly to drive traffic back to your website when you
post new blog posts, upload new videos, etc., as well as get feedback, ideas,
and inspiration from others in your industry or niche who are also trying to
grow their business online too!
14) Create longer content:
A study from Backlinko shows that longer content is favored by Google and gets
more shares and links than shorter content.
15) Use a headline analyzer:
Analyze your headlines with a tool like CoSchedule’s Headline Analyzer so you
can see how they’re performing before you hit “publish.”
16) Write compelling meta
descriptions: Meta descriptions are the short blurb of text below your URL in search engine results pages. These short blurbs can help or hurt your
traffic, so be sure to write compelling descriptions of 150 characters or less.
17) Target long-tail keywords:
Long-tail keywords are phrases that are more specific (and often longer) than
more common keywords. MarketingSherpa found that long-tail keywords get less search volume, but will usually have a higher conversion value because they
convert better, as they are more specific.
18) Optimize for on-page SEO:
On-page SEO refers to the optimization of a website’s actual content and HTML
source code in order to rank higher on search engines like Google. If you’re
not sure how to do this, use an SEO tool like Yoast SEO to help you optimize.
Thank you for visiting
See you next time.
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